Social Media Marketing

Social Media Strategy & Planning

• Community & Profile Set-Up

• Content Strategy & Development

• Social Postings & Monitoring

• Community Management

• Reporting & Analytics

Blog Marketing Services

• Strategy & Planning

• Keyword Research

• Design & Implementation

• Copywriting & Blog Ghostwriting

• Post Optimization & Publishing

• Reporting & Analytics

Facebook Management, & Advertising

Engaging with prospects, customers with educational product information, success stories, videos, and other content on Facebook is part of our strategic toolbox for many clients. Doug Curtis Marketing develops, researches, and manages content and social campaigns founded on the needs, problems and interests of your prospects, clients, or employees. Facebook conversations can initiate deeper dialogues, get product feedback, learn about your customers, or share your success stories and events.

Doug Curtis Marketing’s digital advertising services can put your company’s products or service in front of the right people with Facebook.

Case Study: Dometic Workboat

Challenge:

Global launch for Dometic marine products into the niche Workboat market. Expand brand position from recreational product manufacturer into the workboat niche for tough, rugged, and durable products for the Workboat industry. To position Dometic as thought leaders and to generate new business revenue opportunities with shipyards, military, architects, engineers for tugboats, OSVs, ferries and police patrol boats.


Solution:

Researching the workboat industry, Dometic engineers and leading salesmen provided the insights to develop a digital and traditional marketing strategy. We launched a multi-step, multimedia campaign that included a trade show event, combined with a video news release, that included a special link to a lunch & learn offer.

Sales teams showcased key product categories at an international trade show exhibit. A simultaneous series of video vignettes of event key influencers, other exhibitors, and event news was produced, edited, and syndicated overnight.

This customized branded Video News Release executed on day 2 and 3 via social media, and email lists to leverage the global marine industry media and spike brand exposure.

This escalated the systematic brand publicity campaign for brand media awareness in key international and North American trade shows that attracted workboat industry attendees and non-attendees.

Integrated with the video news release was a special webinar offer link. This webinar signup page provided the lead generation tool for gathering workboat contacts and drove the three 100-day sprint campaigns to spike brand and product awareness. Additional lead magnet options were for Lunch & Learn presentations.

This interactive multi-media, multi-channel strategy kicked off with event video, webinars, case studies and scientific product evidence to bridge the workboat buyers’ knowledge and confidence gap.

Direct mail and email campaigns to multiple shipyards, military, architects, engineers for tugboats, OSVs, ferries and police patrol boats combined with regular blog postings, ongoing series of videos, infographics, and special report e-books nurtured the campaigns.

Piggybacking this search engine optimized content to social media channels including LinkedIn, Facebook, and Twitter engaged workboat decision makers as part of the global digital content marketing strategy.

Results:

The results since the launch have produced impressive milestones:

• Overall new product lead generation increased 256%

• Achieved $247,000 sales revenue targets

• 4 contracts signed

• Product category website visits were up by 34%

• YouTube SEO-friendly keyword content spiked to page 1 listings.

• 3 YouTube Videos generated over 9,400 views with CTA special offers

• Email open rates over 28% to 350 decision makers

Dometic, recognizing this systemized multi-media, multi-channel product launch process, approved 8 additional Workboat campaigns to showcase Dometic’s thought-leadership, products, and customer service.


In the words of the client:

Outstanding sales results strategy. Doug launched a multi-step, multimedia campaign that included a trade show event, combined with a video press release, that included a special offer link to a lunch & learn offer that generated 438 leads with 16 appointments that converted into 4 clients driving over $247,000 in new business.” Jim Kerrigan VP Dometic

Details:

View the Video News Release insert link

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