Email Marketing Strategy & Campaign Execution
• Promote services and products
• Drive visits to your website or retail location
• Deliver coupons or special offers
• Promote webinars & events
• Provide thought leadership
• Promote new hires or company success stories
• Survey customer and client opinions
• Post podcasts or videos
Why is email a critical part of any digital marketing strategy? Because email marketing:
• Generates the highest ROI activities in your business
• Engages & nurtures both prospects and customers to create new leads and sales
• Easily automates so prospecting and converting happens even when you sleep
In other words, email marketing delivers traffic, prospects and customers…
and this can be achieved on autopilot.
So that’s why RV and marine businesses need email
We implement email marketing for RV and marine businesses.
We’re business marketers running campaigns (both online and offline) in B2B and B2C markets
Selling RV and marine accessories and a lot of other products for over 15 years.
We generate sales results.
Case Study: Dometic BreatheEasy
Challenge:
Global launch for the new Breathe Easy marine air purification product. Simultaneously, to position Dometic as thought leaders in the field of yacht air purification to generate new business revenue opportunities with OEMs, dealers and consumers.
Solution:
Quizzing Dometic engineers and leading salesmen provided the insights to develop a digital and traditional marketing strategy. Win the coveted marine industry IBEX Innovation award and the METS DAME award for innovation.
By leveraging the global marine industry media exposure, this snowballed a systematic publicity campaign of media awareness in key international and North American trade and consumer boat shows attracting the buyer.
Successfully winning the IBEX Innovation Award and then winning the DAME Honorable Mention For Best Product fueled the three 100-day sprint campaigns to spike brand and product awareness by repurposing the award-winning content from PR, events, into print, email, infographics, social media and video to load the top of the sales funnel.
Engaging a multi-media, multi-channel strategy that kicked off with video, case studies and scientific product evidence bridged the OEM, dealer and consumer buyers’ confidence gap.
Direct mail and email campaigns to multiple OEM, distributors and dealer key prospects combined with regular blog postings, ongoing series of videos, infographics, and two special report e-books nurtured the OEM, dealers and end-consumer campaigns.
Piggybacking this search engine optimized content to social media channels including LinkedIn, Facebook, and Twitter engaged business and consumer buyers as part of the global digital content marketing strategy.
Results:
The results since the launch have produced impressive milestones:
• Successfully Won The IBEX Innovation Award
• Achieved The DAME Honorable Mention For Best Product
• Overall new product lead generation increased 326%
• Achieved 6 figure sales revenue targets
• 24 OEMs contracts signed
• OEM & Distributor Sales conversions jumped up by 66%
• Product category website visits were up by 34%
• SEO-friendly content achieved Google page 1 listings.
• 3 YouTube Videos generated over 47,500 views with CTA special offers
• Email open rates over 37% to 2000 global OEMs and dealers
Dometic, recognizing this systemized multi-media, multi-channel product launch process, approved 13 additional new products to showcase Dometic’s thought-leadership, products, and customer service.
In the words of the client:
Doug Curtis has provided powerful tools for communicating and leveraging our sales revenue growth. Our sales teams are huge fans of his strategy to provide all the digital collateral, web links and video tools. We have consistently closed new business with Doug’s creative help. Simply, I recommend collaborating with Doug and his creative digital strategies because he has been a major sales advantage for our business. Ned Trigg. VP Sales Dometic
Details:
To See Campaign Examples Of Support Collateral Images For Print, Online Ads, Success Stories, Articles, E-Books: CLICK HERE